Course Content
Introduction
Terminology used in the course
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Define your business goals
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What You Need To Do
Who are your audience
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Research other sites
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Choosing a web developer
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Choosing a domain name
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What platform will the site be built on?
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Platforms Explained
Content Management System (CMS)
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Types of eCommerce platforms explained
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eCommerce
Payment gateways
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Brochure websites
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Website Content
Search Engine Optimisation (SEO)
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Copywriting to convert
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Analytics
Build agreements
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Agreements
Service level agreements
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Your exit strategy
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Using a Scope Document
Using a scope document
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Putting it all Together
Course summary
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