Course Content
Introduction
Your trainer
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Meaning
Impact statement
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Impact statement example 1
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Impact statement example 2
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Set marketing goals
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Understanding your why
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Markets
Stakeholder analysis
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Target market segmentation
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What are personas?
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Persona examples
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Message
Importance of words in your message
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Understanding what drives behaviour
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Copywriting
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4 ways to increase audience engagement
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Storytelling as a tactic
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Why we tell stories
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Mediums
Content marketing and development
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Your website is number 1
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Monitor
Action plan
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Retargeting
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Tracking links and A/B testing
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Maintain
Maintain the momentum
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Measure
Measuring what matters
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It’s all about the audience
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Measurement example
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Where to now?
Course summary
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