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7 Ms of marketing

7 Steps to Marketing Your Organisation

Increase volunteers, secure more money and attract clients and partners to your community organisation.This course will also introduce attendees to tools such as persons; storytelling; copywriting and impact statements. You’ll explore how important impact statements are and why understanding your ‘why’ has such a big influence on determining your strategy.

We’ll discuss tools and tactics like copywriting; storytelling; persona development; content marketing and posting plans.

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Course Content

Introduction
Your trainer
Meaning
Impact statement
Impact statement example 1
Impact statement example 2
Set marketing goals
Understanding your why
Markets
Stakeholder analysis
Target market segmentation
What are personas?
Persona examples
Message
Importance of words in your message
Understanding what drives behaviour
Copywriting
4 ways to increase audience engagement
Storytelling as a tactic
Why we tell stories
Mediums
Content marketing and development
Your website is number 1
Monitor
Action plan
Retargeting
Tracking links and A/B testing
Maintain
Maintain the momentum
Measure
Measuring what matters
It’s all about the audience
Measurement example
Where to now?
Course summary
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