I’m now going to talk with you about mediums, and what I mean by mediums are the different ways that you engage with your markets. So that’s traditional media, advertising, radio, TV, as much as it is online mediums, so Facebook etc. What we’re really saying is, How do we engage and attract this potential world of funders, supporters and audiences? How do we actually get them engaged when there’s so much information out there, and so many other ways that they can actually already engage with that purpose? So these are things that I really want you to think about.