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Annual Communications Plan

How To Create an Annual Communications Plan

Learn how to create content that will engage and connect with your organisation’s community. 

You can access your STUDENT DASHBOARD anytime by selecting the orange ‘Back To My Dashboard’ button at the top left when you are in the course player to:

  • view your course/s you are undertaking
  • download your certificate (if applicable)
  • view and update your profile

To progress through your course, when a lesson is completed, select the ‘Mark Complete’ button. You will see the individual lessons in the left side menu will have a tick when they are completed. Then select the ‘Next Lesson‘ button to move to the next lesson. When you are finished all of the lessons, you will be redirected to access your certificate.

If you find the video to be laggy for one reason or another, then select the gear icon on the bottom right of the video and select a lower video quality such as 720p.

Course Content

Inform the Plan
Introduction and key topics
Famous quotes to live by
Inform the plan
The 5 W’s plus one H
S.W.O.T
S.W.O.T now what?
Smarter goals
Objectives
Key takeaways
Work the plan
The experience economy
Social media content mix
Repurposing
Draft annual communications plan
Weekly content calendar
Daily content calendar
Key takeaways
Communicate the plan
Write up your annual communications plan
Key takeaways
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